Empowering small business owners with Verizon
- Malena Amusa
- Apr 24, 2024
- 2 min read
Updated: Apr 25, 2024
In my recent role as Editor at Gyrate Media, I had the privilege of collaborating with Verizon to amplify their Verizon Small Business Digital Ready & Verizon Skill Forward platforms dedicated to helping over 1 million business owners and IT professionals succeed. Our small but brilliant production team was responsible for producing digital content that showcased the impact of the Verizon programs by revealing how they transformed the lives of entrepreneurs and career seekers. From day one, this role was incredibly fun and creative, requiring that I juggle multiple hats as an editor, enterprise reporter, and production manager. Ultimately, and by placing a premium on creativity, finding great story angles, and team work, our team was able to help Verizon generate billions of online impressions, boosting both Verizon's visibility and driving participants to these awesome opportunities.
One of my standout achievements was managing pitches, production, and revisions, while ensuring strict compliance with corporate editorial standards, and leveraging consumer insights and data-driven KPIs to maximize engagement potential.
So, how can I bring this wealth of expertise to your team or project? Let's chat and explore the possibilities! In the mean time, delve deeper by exploring the compelling stories our team produced to help Verizon uplift our economy by empowering biz owners and tech professionals.
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